The Archaeology Data Service (ADS) is situated in the Department of Archaeology at the University of York in the UK and is funded partly by the UK Arts and Humanities Research Council and partly by project-based funding drawn from academia, the European Union, National and Local Government archaeology services and commercial archaeology. The core objective of the ADS is to support research, learning and teaching with high quality and dependable digital resources. It does this by preserving digital data in the long term, and by promoting and disseminating a broad range of data in archaeology. The ADS promotes good practice in the use of digital data in archaeology, it provides technical advice to the research community, and supports the deployment of digital technologies. It was awarded the Data Seal of Approval in 2010. ADS utilises the latest social media tools e.g. Twitter, Facebook, ADS Blog etc.